Jill Weflen

Company
Eco Engineering (waste management company)

Project Objective
Design company logo and brand standards manual

My Role
Graphic design

Software
InDesign, Photoshop, and Illustrator

Results
Consistent use of the brand company wide

Deliverables
Complete brand standards manual including: proper use of logo, supporting typefaces, color palette, stationary, signage, templates and more.

Client
Self

Project Objective
Create a responsive webpage that describes a recipe concept site and how it works. Encourage visitors to "like" the page on Facebook and/or leave comments. Depending on interest level, build out the site. 

My Role
Created the website concept; wrote the copy; designed the site beginning with responsive mock-ups (including: wireframes, typography, color selection, layout, photography and image selection); developed the site using HTML5 and CSS3

Software
Illustrator, Photoshop and Sublime Text (HTML5 and CSS3)

Results
Site visitors have a good understanding of the concept and are liking the Facebook page.

Deliverables
Webpage designed to be responsive for a pleasing viewing experience on any screen size.

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Company
Guidant

Project Objective
Design a comprehensive brochure that highlights the many device features, benefits and data. Use royalty-free stock photography.

My Role
Graphic Design

Software
InDesign, Photoshop and Illustrator

Results
Easy to use sales tool with tabbed sections that allow for quick reference to the variety of features and benefits of the device.

Deliverable
12-page brochure

Client
Iowa State University Extension and the Iowa Chapter of the American Society of Landscape Architects

Project
Create a design based on the theme "Celebrate Landscape as Art." Apply the design to all of the collateral needed for the short term event. The event included an exhibit at the Des Moines Art Center along with a symposium, lectures and garden tours covering all aspects of gardening and landscape architecture.

Challenge
Creating a visually stimulating design that would reflect the theme and be artistic enough to be displayed at the Des Moines Art Center

Results
The posters were prominently displayed at local businesses throughout the community and participation was high at the event. Many of the garden tours were sold out.

Deliverables
Poster, postcards, brochure, event pass, bookmarks, and exhibition boards
 

Company
Guidant

Project Objective
Create a fun and energizing theme that employees can rally around in an effort to "Take 2 Points" (market share percentage points)

My Role
Graphic design and print production

Software
Illustrator, InDesign and Photoshop

Results
Employees were energized and engaged throughout the year and the company goals were nearly all achieved

Deliverables
Creative theme and short term identity system; window clings; poster; stage design; shirts for the ushers to wear at the "main event" (all employee annual kick-off meeting); large banners to track quarterly status towards goals and objectives

Created signage and wall murals for corporate in-house fitness center. Selected high-res royalty-free stock photography and incorporated typography and other graphic elements to emphasize movement. Worked with large format printer and sign installer to find the best solution for hanging the mural. Identified sign vendor and selected materials for 3D entry sign.